Strategy Series

Our articles specific to the six investment strategies we offer. Whether you invest with us or are looking to invest, these
articles can you give you an insight into why we make the decisions we make.

Asset Allocation
Marcellus India Wealth Survey 2025
Indian Affluents & HNIs – So Near, Yet So Far….

India’s wealthy aspire to retire early, start businesses, and fund children’s futures, but lack the roadmap to get there. Marcellus, in collaboration with Dun & Bradstreet, conducted the ‘India Wealth Survey 2025’—an in-depth study capturing the evolving financial behaviours, asset preferences, aspirations, and preparedness of affluent and high-net-worth individuals (HNIs) across India. The survey was […]

JUN 04 . 2 MIN READ READ MORE
Asset Allocation
Marcellus India Wealth Survey 2025
Indian Affluents & HNIs – So Near, Yet So Far….

India’s wealthy aspire to retire early, start businesses, and fund children’s futures, but lack the roadmap to get there. Marcellus, in collaboration with Dun & Bradstreet, conducted the ‘India Wealth Survey 2025’—an in-depth study capturing the evolving financial behaviours, asset preferences, aspirations, and preparedness of affluent and high-net-worth individuals (HNIs) across India. The survey was […]

Jun 04 . 2 MIN READ READ MORE
Consistent Compounders
Earnings Growth in India: Sliding Nifty vs Rising CCP

Nifty50’s EPS growth moderated to 6% YOY in FY25 (from 24% CAGR over FY21-24) whilst valuations remain elevated (21x FY26 P/E for Nifty50). In stark contrast, Marcellus’ CCP portfolio’s earnings growth rate has been in the range of 17%-18% CAGR until FY24 and held firm at 14% YoY in FY25. Amidst a growing earnings growth […]

JUN 24 . 8 MIN READ READ MORE
Consistent Compounders FEB 18 . 7 MIN READ
CCP’s Earnings Have Compounded at 18% Per Annum
Consistent Compounders NOV 09 . 16 MIN READ
‘Capitalism Without Capital’ Fuels CCP
Consistent Compounders JUL 05 . 13 MIN READ
CCP’s Amplified Exposure to ‘Enterprising Compounders’
Consistent Compounders
Earnings Growth in India: Sliding Nifty vs Rising CCP

Nifty50’s EPS growth moderated to 6% YOY in FY25 (from 24% CAGR over FY21-24) whilst valuations remain elevated (21x FY26 P/E for Nifty50). In stark contrast, Marcellus’ CCP portfolio’s earnings growth rate has been in the range of 17%-18% CAGR until FY24 and held firm at 14% YoY in FY25. Amidst a growing earnings growth […]

Jun 24 . 8 MIN READ READ MORE
Consistent Compounders
CCP’s Earnings Have Compounded at 18% Per Annum

Marcellus’ CCP Portfolio has delivered 17.8% EPS CAGR over FY19-24 (computed using reported earnings of annual rolling portfolio cohorts), which is the primary driver of the portfolio’s 17.4% (pre-fees) portfolio performance over FY19-24 (15.35% net of fees and expenses). The changes made to the portfolio over time have enhanced its earnings profile. Additionally, in early […]

Feb 18 . 7 MIN READ READ MORE
Consistent Compounders
‘Capitalism Without Capital’ Fuels CCP

Capitalism without capital, i.e., the growing prominence of companies who are plays on intellectual rather than physical assets, is now increasingly prominent in India. Marcellus’ Consistent Compounder Portfolio (CCP) is actively participating in this theme. Over the past 5 years, profits of companies in our current CCP portfolio have grown at a significantly faster pace […]

Nov 09 . 16 MIN READ READ MORE
Consistent Compounders
CCP’s Amplified Exposure to ‘Enterprising Compounders’

Businesses with strong competitive advantages (and hence high ROCEs), can be categorized into different types based on their capital allocation decisions. Amongst these, the most enterprising ones (the ‘enterprising compounders’) are those which reinvest capital not only to strengthen and evolve their core business, but also to scale up new businesses consistently. Shareholder returns from such businesses […]

Jul 05 . 13 MIN READ READ MORE
Global Compounders
Global Compounders: The Diversification “Free Lunch”

Marcellus’ Global Compounders Portfolio (GCP) strategically invests in 20-30 deeply moated global companies aligned with megatrends, fostering a consistent mid to high teens compounding of free cash flow/earnings. The US market has a track record of strong, earnings led returns despite modest GDP growth. This places it among the top performing markets globally over a […]

FEB 27 . 5 MIN READ READ MORE
Global Compounders DEC 19 . 5 MIN READ
Global Compounders Portfolio: Maintaining Discipline amidst Pockets of Excess
Global Compounders OCT 30 . 12 MIN READ
Global Compounders Portfolio: N.I.M.B.Y. Investing! – Turning Waste into Wealth
Global Compounders AUG 20 . 6 MIN READ
Global Compounders Portfolio: Update on Favourable Policy/Regulatory Change
Global Compounders
Global Compounders: The Diversification “Free Lunch”

Marcellus’ Global Compounders Portfolio (GCP) strategically invests in 20-30 deeply moated global companies aligned with megatrends, fostering a consistent mid to high teens compounding of free cash flow/earnings. The US market has a track record of strong, earnings led returns despite modest GDP growth. This places it among the top performing markets globally over a […]

Feb 27 . 5 MIN READ READ MORE
Global Compounders
Global Compounders Portfolio: Maintaining Discipline amidst Pockets of Excess

Marcellus’ Global Compounders Portfolio (GCP) strategically invests in 25-30 deeply moated global companies aligned with megatrends, fostering a consistent mid to high teens compounding of free cash flow/earnings. In this newsletter, we present our perspective on valuations in the US market given that we do see signs of excess in S&P 500 valuations. However, these […]

Dec 19 . 5 MIN READ READ MORE
Global Compounders
Global Compounders Portfolio: N.I.M.B.Y. Investing! – Turning Waste into Wealth

Marcellus’ Global Compounders Portfolio (GCP) strategically invests in 25-30 deeply moated global companies aligned with megatrends, fostering a consistent mid to high teens compounding of free cash flow/earnings. Investing globally, particularly in the US, is often equated with technology companies. While the US is home to iconic tech giants, exceptional value creation has occurred across […]

Oct 30 . 12 MIN READ READ MORE
Global Compounders
Global Compounders Portfolio: Update on Favourable Policy/Regulatory Change

Marcellus’ Global Compounders Portfolio (GCP) strategically invests in 25-30 deeply moated global companies aligned with megatrends, fostering a consistent mid to high teens compounding of free cash flow/earnings. This portfolio is agnostic to market cap or sectors, and targets to deliver excess return through different periods in the cycle. As India catapults into the most […]

Aug 20 . 6 MIN READ READ MORE
Kings of Capital
The Kings Stand Tall as the Storm Approaches

Over the last 3M/6M/1Yr/2Yrs KCP has been able to consistently outperform both Nifty and Bank Nifty. Whilst our investment approach remains long term, we believe it is prudent to analyze the drivers of this outperformance. As  we look back at the performance of KCP, note that the period from ‘Nov’21-Mar-23’ was a major drag on portfolio […]

APR 19 . 8 MIN READ READ MORE
Kings of Capital DEC 14 . 10 MIN READ
Slowing Growth + Rising Risks = Quality Lenders finally Outperforming
Kings of Capital AUG 06 . 7 MIN READ
Prudent Corporate: The tollbooth for Indian SIPs
Kings of Capital APR 08 . 8 MIN READ
How Will Tight System Liquidity Impact KCP?
Kings of Capital
The Kings Stand Tall as the Storm Approaches

Over the last 3M/6M/1Yr/2Yrs KCP has been able to consistently outperform both Nifty and Bank Nifty. Whilst our investment approach remains long term, we believe it is prudent to analyze the drivers of this outperformance. As  we look back at the performance of KCP, note that the period from ‘Nov’21-Mar-23’ was a major drag on portfolio […]

Apr 19 . 8 MIN READ READ MORE
Kings of Capital
Slowing Growth + Rising Risks = Quality Lenders finally Outperforming

Loan growth for the banking sector has slowed down to 12% YOY from a peak of 16% and slippages for the higher risk retail lending segments are up anywhere between 2x – 6x vs FY24 levels. The increase in NPAs is a result of: (i) oversupply of credit in the post- Covid retail lending frenzy, […]

Dec 14 . 10 MIN READ READ MORE
Kings of Capital
Prudent Corporate: The tollbooth for Indian SIPs

Prudent Corporate, India’s third-largest mutual fund distributor, has grown revenues and EPS by 29% and 46% respectively over FY19-24. During this period, Prudent has risen from being the 7th largest distributor to being the 3rd largest in FY24, surpassing giants such as HDFC Bank and ICICI Bank in terms of mutual fund commissions earned. Prudent’s success can […]

Aug 06 . 7 MIN READ READ MORE
Kings of Capital
How Will Tight System Liquidity Impact KCP?

Given consistently strong credit demand and weak deposit growth, we are now staring at a tough funding environment with banking sector credit to deposit ratio at an all-time high of ~80%. This funding environment along with consistent regulatory action will separate the men from the boys in the upcoming quarters leading to divergent growth outcomes […]

Apr 08 . 8 MIN READ READ MORE
Little Champs
Navigating the portfolio amidst SMID challenges

The BSE500 index companies (especially the bottom 250 market cap companies in the index) have witnessed significant moderation in their earnings in recent quarters. This together with their elevated valuations (especially for the smaller cap stocks) represents a formidable challenge for most smidcap portfolios in India. In this difficult environment, the Little Champs portfolio companies’ […]

MAR 28 . 6 MIN READ READ MORE
Little Champs OCT 01 . 6 MIN READ
Little Champs: Spotlighting Godrej Agrovet
Little Champs JUN 21 . 14 MIN READ
Spotlighting Eureka Forbes
Little Champs FEB 27 . 10 MIN READ
Spotlighting Rainbow Children’s Medicare
Little Champs
Navigating the portfolio amidst SMID challenges

The BSE500 index companies (especially the bottom 250 market cap companies in the index) have witnessed significant moderation in their earnings in recent quarters. This together with their elevated valuations (especially for the smaller cap stocks) represents a formidable challenge for most smidcap portfolios in India. In this difficult environment, the Little Champs portfolio companies’ […]

Mar 28 . 6 MIN READ READ MORE
Little Champs
Little Champs: Spotlighting Godrej Agrovet

This month we delve deeper into Godrej Agrovet Limited (GAVL) which we added to the Little Champs portfolio earlier this year. GAVL is a diversified agri-focussed company present across animal feed, palm oil, crop protection, dairy and poultry businesses. The Company witnessed muted earnings growth over FY18-23 due to volatility in commodity prices (inputs as well as […]

Oct 01 . 6 MIN READ READ MORE
Little Champs
Spotlighting Eureka Forbes

In this month’s newsletter, we delve deeper into Eureka Forbes Limited (EFL) one of the new additions to the portfolio. We see several earnings growth levers for EFL over the next 5 years: (a) Increase in the water purifiers (WP) category penetration backed by improved tap water supply, and initiatives taken by the WP companies […]

Jun 21 . 14 MIN READ READ MORE
Little Champs
Spotlighting Rainbow Children’s Medicare

In this month’s Little Champs newsletter, we delve deeper into Rainbow Children’s Medicare (Rainbow), one of the new additions to the portfolio. Rainbow, founded in Hyderabad in 1999 by Dr Ramesh Kancharla, focusses only on pediatric and maternity care. The Company stands head & shoulders above its like-to-like peers on profitability and growth metrics and […]

Feb 27 . 10 MIN READ READ MORE
Marcellus Erudite
Portfolio performance and update on Fundamentals – May 2025

The NIFTY 50 is an Indian stock market index that represents the float-weighted average of 50 of the largest Indian companies listed on the National Stock Exchange. The BSE 500 index is designed to be a broad representation of the Indian market. Consisting of the top 500 companies listed at BSE Ltd., the index covers […]

JUN 24 . 11 MIN READ READ MORE
Marcellus Erudite MAY 22 . 10 MIN READ
Portfolio performance and update on fundamentals
Marcellus Erudite APR 16 . 11 MIN READ
Portfolio Performance and Update on Fundamentals – April 2025
Marcellus Erudite MAR 12 . 12 MIN READ
Portfolio Performance and Update on Fundamentals – February 2025
Marcellus Erudite
Portfolio performance and update on Fundamentals – May 2025

The NIFTY 50 is an Indian stock market index that represents the float-weighted average of 50 of the largest Indian companies listed on the National Stock Exchange. The BSE 500 index is designed to be a broad representation of the Indian market. Consisting of the top 500 companies listed at BSE Ltd., the index covers […]

Jun 24 . 11 MIN READ READ MORE
Marcellus Erudite
Portfolio performance and update on fundamentals

The NIFTY 50 is an Indian stock market index that represents the float-weighted average of 50 of the largest Indian companies listed on the National Stock Exchange. The BSE 500 index is designed to be a broad representation of the Indian market. Consisting of the top 500 companies listed at BSE Ltd., the index covers […]

May 22 . 10 MIN READ READ MORE
Marcellus Erudite
Portfolio Performance and Update on Fundamentals – April 2025

Note: For all strategies except GCP, Performance data shown is net of fixed fees and expenses charged till March 31st, 2025 and is net of annual performance fees (Except for Little Champs Portfolio) charged for client accounts whose account anniversary/performance calculation date falls upto the last date of this performance period. Since, for Little Champs Portfolio, performances […]

Apr 16 . 11 MIN READ READ MORE
Marcellus Erudite
Portfolio Performance and Update on Fundamentals – February 2025

Note: For all strategies except GCP, Performance data shown is net of fixed fees and expenses charged till December 31st , 2024 and is net of annual performance fees (Except for Little Champs Portfolio) charged for client accounts whose account anniversary/performance calculation date falls upto the last date of this performance period. Since, for Little Champs Portfolio, […]

Mar 12 . 12 MIN READ READ MORE
MeritorQ Advisory
MeritorQ: Profiting from the Dislocation in Indian Megacaps

Although India’s 20 most profitable listed companies (the ‘Megacaps’) account for around 50% of the profits generated by the BSE 500 companies, these Megacaps account for just 34% of the BSE500’s market cap (down from 41% a decade ago and 45% nearly two decades ago). Indian retail investors’ fascination with small caps seems to be […]

APR 19 . 6 MIN READ READ MORE
MeritorQ Advisory FEB 21 . 7 MIN READ
Rebalancing and the Value Effect
MeritorQ Advisory NOV 21 . 9 MIN READ
The Risks of Owning an Individual Stock
MeritorQ Advisory OCT 10 . 6 MIN READ
Why Fundamentals and Valuations Matter
MeritorQ Advisory
MeritorQ: Profiting from the Dislocation in Indian Megacaps

Although India’s 20 most profitable listed companies (the ‘Megacaps’) account for around 50% of the profits generated by the BSE 500 companies, these Megacaps account for just 34% of the BSE500’s market cap (down from 41% a decade ago and 45% nearly two decades ago). Indian retail investors’ fascination with small caps seems to be […]

Apr 19 . 6 MIN READ READ MORE
MeritorQ Advisory
Rebalancing and the Value Effect

In this newsletter, we quantify the contribution of rebalancing to overall returns by breaking down the portfolio returns into sub-components. We find that periodic rebalancing drives most of the returns of systematic relative value strategies. Selecting quality, undervalued companies, as we do in MeritorQ’s selection step, is effective only when the portfolio is regularly rebalanced. […]

Feb 21 . 7 MIN READ READ MORE
MeritorQ Advisory
The Risks of Owning an Individual Stock

The majority of the listed companies in India fail to beat the market cap weighted index. In this newsletter, we discuss why the odds are stacked against an individual investor owning a small set of stocks. Over a longer investment horizon, returns of benchmark indices as well as the net wealth created in stock markets […]

Nov 21 . 9 MIN READ READ MORE
MeritorQ Advisory
Why Fundamentals and Valuations Matter

MeritorQ’s strategy of picking high-quality undervalued companies delivers better risk adjusted returns by taking advantage of mispricing associated with erroneous investor expectation. Such a strategy also delivers positive excess returns (i.e., returns in excess of the benchmark, in this case the BSE 500) around earnings dates further reaffirming the mispricing hypothesis. In fact, a significant […]

Oct 10 . 6 MIN READ READ MORE
MeritorQ PMS
MeritorQ: Quality Matters

Investing in a portfolio of value and cyclical stocks in India would have delivered comparable returns to portfolio of quality & consistently profitable companies respectively over longer term with value and cyclicals outperforming in the post-Covid period. However, an advantage of the quality style lies in its ability to delivers less volatile fundamental growth and […]

JUN 11 . 5 MIN READ READ MORE
MeritorQ PMS APR 14 . 7 MIN READ
MeritorQ: Minimizing Risk by Focusing on Errors of Commission
MeritorQ PMS JAN 15 . 4 MIN READ
MeritorQ: Rebalancing Bonus
MeritorQ PMS SEP 07 . 5 MIN READ
MeritorQ: CAPE Fear
MeritorQ PMS
MeritorQ: Quality Matters

Investing in a portfolio of value and cyclical stocks in India would have delivered comparable returns to portfolio of quality & consistently profitable companies respectively over longer term with value and cyclicals outperforming in the post-Covid period. However, an advantage of the quality style lies in its ability to delivers less volatile fundamental growth and […]

Jun 11 . 5 MIN READ READ MORE
MeritorQ PMS
MeritorQ: Minimizing Risk by Focusing on Errors of Commission

Balancing the trade off between errors of commission and errors of omission in stock picking is essential to any investing process. In this newsletter we explain why these two errors are NOT created equal and usually portfolio hit rate is more sensitive to errors of commission. MeritorQ‘s rigorous rules-based screening steps in which we reject […]

Apr 14 . 7 MIN READ READ MORE
MeritorQ PMS
MeritorQ: Rebalancing Bonus

We have previously highlighted in  MeritorQ: The Moneyball of Quality Investing the key reasons to rebalance in the context of MeritorQ’s investment rules. In this newsletter, we delve into how rebalancing between uncorrelated equity styles like Quality and Value, which forms the basis for selecting stocks in MeritorQ, further enhances MeritorQ’s returns. We call this the […]

Jan 15 . 4 MIN READ READ MORE
MeritorQ PMS
MeritorQ: CAPE Fear

In this newsletter, we look at current market valuation levels implied by the cyclically adjusted price to earnings ratio (CAPE). Going by past history, our analysis suggests that at current CAPE levels, Indian investors should be more cautious on forward-looking market returns. Irrespective of market valuation, we believe MeritorQ’s low-risk approach of picking profitable, low-debt […]

Sep 07 . 5 MIN READ READ MORE
Rising Giant
Navigating our Rising Giants through the SMID Meltdown

The BSE500 index companies (especially the bottom 250 market-cap companies in the index) have witnessed significant moderation in their earnings in recent quarters. This together with their elevated valuations (especially for the smaller cap stocks) represents a formidable challenge for most smidcap portfolios in India. In this difficult environment, the Rising Giants portfolio companies’ earnings […]

MAR 31 . 6 MIN READ READ MORE
Rising Giant OCT 01 . 6 MIN READ
Rising Giants: Spotlighting Godrej Agrovet
Rising Giant JUL 08 . 14 MIN READ
Rising Giants: Spotlighting Eureka Forbes
Rising Giant NOV 18 . 14 MIN READ
Stress Test for Rising Giants
Rising Giant
Navigating our Rising Giants through the SMID Meltdown

The BSE500 index companies (especially the bottom 250 market-cap companies in the index) have witnessed significant moderation in their earnings in recent quarters. This together with their elevated valuations (especially for the smaller cap stocks) represents a formidable challenge for most smidcap portfolios in India. In this difficult environment, the Rising Giants portfolio companies’ earnings […]

Mar 31 . 6 MIN READ READ MORE
Rising Giant
Rising Giants: Spotlighting Godrej Agrovet

This month we delve deeper into Godrej Agrovet Limited (GAVL) which we added to the Rising Giants PMS portfolio earlier this year. GAVL is a diversified agri-focussed company present across animal feed, palm oil, crop protection, dairy and poultry businesses. The Company witnessed muted earnings growth over FY18-23 due to volatility in commodity prices (inputs as well […]

Oct 01 . 6 MIN READ READ MORE
Rising Giant
Rising Giants: Spotlighting Eureka Forbes

In this month’s newsletter, we delve deeper into Eureka Forbes Limited (EFL) one of the new additions to the portfolio. We see several earnings growth levers for EFL over the next 5 years: (a) Increase in the water purifiers (WP) category penetration backed by improved tap water supply, and initiatives taken by the WP companies […]

Jul 08 . 14 MIN READ READ MORE
Rising Giant
Stress Test for Rising Giants

Marcellus’ Rising Giants portfolio (RGP) aims to discover companies with a high probability of entry into benchmark Nifty50 index over the next 3-5 years thus capturing the outsized returns that typically accrue to potential Nifty50 entrants. Over the past year, some of the RGP stocks have faced temporary headwinds mainly on account of Covid-19 demand normalization, […]

Nov 18 . 14 MIN READ READ MORE

For more content on our strategy, visit the archives

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The best collections from the Marcellus Library

FEATURED PODCAST

Marcellus Consistent Compounder Portfolio Webinar on Amidst high input cost inflation, pricing power protects margins & market share
Amidst high input cost inflation, pricing power protects margins & market share of CCPs
Mar 10, 2022 READ MORE

FEATURED VIDEOS

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India’s Wealthy – Affluent, yet Anxious!
Jul 03, 2025
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Asset Allocation & Multi-Asset Portfolios: Uniquely Planned for the Unique You
Jul 03, 2025

FEATURED newsletter

Consistent Compounders
Portfolio Performance and Update on Fundamentals July

  Consistent Compounders Portfolio (CCP) Fundamentals of CCP companies have delivered healthy progress in FY23, with weighted average PAT (profits after tax) growth of 20% YoY in FY23, backed by a revenue growth of 19% YoY in FY23. 1QFY24 results reported so far have exhibited exceptional strength, representative of market share gains from competitors and […]

Aug 16 . 5 MIN READ READ MORE
Consistent Compounders
Modern Utilities Operating on a Global Scale Make for Lucrative Investments.

Marcellus’ Global Compounders Portfolio (GCP) focuses on investing in 25-30 highly fortified global companies listed mostly in developed markets. These companies align with global megatrends and possess robust moats built around process capability, research and development, and capital allocation. These factors play a pivotal role in driving the consistent compounding for GCP companies. Over time, […]

Jul 09 . 12 MIN READ READ MORE
Consistent Compounders
When ‘Loss Aversion’ Meets ‘Time Horizons’ in Equity Investing

Investors’ decision making is often underpinned by a key psychological trait – loss aversion. As explained by  Noble laureate Daniel Kahneman, the result of ‘loss aversion’ is that our pain from losses is more than twice  the joy from equal amounts of gain. Juxtaposing this idea to the CCP investing approach discussed in our  book […]

Feb 06 . 8 MIN READ READ MORE

FEATURED BLOGS

Outsourcing 2.0: The Global Capability Centre Boom in India
Oct 26 . 7 MIN READ READ MORE
Busting Popular Macroeconomic Myths
  • BEHAVIOUR
  • CULTURE
Feb 21 . 5 MIN READ READ MORE
Asian Paints vs Sherwin Williams: Different Paths to Dominance
  • BEHAVIOUR
  • CULTURE
Jan 25 . 10 MIN READ READ MORE

Recommended Reads

Some of our best reads you shouldn’t miss on Marcellus

Earnings Growth in India: Sliding Nifty vs Rising CCP
Jun 24 . 8 MIN READ READ MORE
Portfolio performance and update on Fundamentals – May 2025
Jun 24 . 11 MIN READ READ MORE
MeritorQ: Quality Matters
Jun 11 . 5 MIN READ READ MORE

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