Marcellus Investment Managers - One of the Best Portfolio Management Service Companies in India
  • Region
    India USA
  • Our Philosophy
  • Offerings

    Portfolio Management Services (PMS)


    Indian Equities
    Consistent Compounders Rising Giants Little Champs Kings of Capital MeritorQ PMS Curation Portfolio
    Global Equities
    Global Compounders PMS
    Global Equities Fund (Retail)
    Multi Asset
    Multi Asset PMS

    Asset Allocation Services


    Asset Allocation        

    Portfolio Advisory Services


    Indian Equities
    MeritorQ Advisory (Smallcase)        
    Multi Asset
    Aggressive Allocation Balanced Allocation Conservative Allocation
  • Insights

    Newsletters


    Consistent Compounders Kings Of Capital Little Champs Rising Giants Marcellus Erudite MeritorQ PMS Global Compounders

    Insights


    Recents Blogs Newsletters Portfolio Updates 3 Longs and 3 Shorts

    Videos


    Featured Webinars Client Exclusive

    Podcasts


    All MeritorQ Podcasts (English) MeritorQ Podcasts (Hindi)
    Client Exclusive Content

    Others


    Client Exclusive Content Three Longs & Three Shorts Blogs Videos Media Centre
  • Resources
    Support Resources Online Access Guide Marcellus’ Forms UPI Payment
    Disclosure document GIFT City Disclosure PMS Fees Calculator
  • Team
  • PLAN YOUR GOALS
    • Invest Now
      • Portfolio Management Services (PMS)
      • Investment Advisory Services
      • Global Equities Fund (Retail)
  • Subscribe
  • Connect
  • Login
  1. Newsletter
  2. October 2022
Oct 2022 Consistent Compounders

P/E Multiples are Deceptively Dangerous

Published on Oct 07, 2022 · 3 Min Read

A stock trading at a P/E multiple of 50x could be cheaper than one trading at 15x P/E multiple, even if both stocks deliver the same profit growth. This is possible due to factors such as superior capital efficiency (measured by Return on Capital Employed) and greater longevity of free cashflow compounding. Moreover, a focus on improving capital efficiencies incrementally over time justifies a higher P/E multiple for a company compared to its own historical P/E. Almost all companies in Marcellus’ CCP portfolio exhibit such characteristics. Discounted Cashflows (rather than P/E multiples) clearly capture these characteristics in the valuation of Consistent Compounders.

Performance update – as on 30th September 2022

We have a coverage universe of around 25 stocks, which have historically delivered a high degree of consistency in ROCE and revenue growth rates. Our research team focuses on understanding the reasons why these companies have delivered healthy and consistent historical track record and which of these companies are likely to sustain their superior financial performance in future. Based on this understanding, we construct a concentrated portfolio of companies with an intended average holding period of stocks of 8-10 years or longer. The latest performance of our PMS portfolio is shown in the charts below.

Two commonly found delusions surrounding P/E multiples-based valuation

Delusion #1: P/E multiple comparison for the same rate of profit growth

Let’s take two stocks – A and B.

  • Stock A trades at a P/E multiple of 15x while Stock B trades at a P/E multiple of 50x.
  • Underlying businesses for both these stocks are expected to grow their earnings (profits) at 8% CAGR.

With this information, an investor might hastily conclude that given the same earnings growth rate of both these businesses, Stock B is trading at expensive valuations vis-à-vis Stock A, and hence Stock A is a better investment. This is not necessarily a correct conclusion.

What the metrics above fail to consider is the ‘capital efficiency’ of the underlying business. The intrinsic value of any stock is derived from the present value of its expected free cash flows. Such free cash flows, in turn, are dependent not just on the actual earnings growth of the business but also on how efficiently the company uses its capital to generate such growth.

In the example above, let’s say the Return on Capital Employed (RoCE) for Stock A is 10% and for Stock B is 40%. If the value of profits for both the stocks today is the same at Rs 100, then the capital employed for Stock A thus would be Rs 1000 (Rs 100 / 10%) and for Stock B would be Rs 250 (Rs 100 / 40%).

To generate 8% earnings growth next year (i.e. growth of Rs.8), Stock A would need to reinvest incremental capital of Rs 80 (Rs 8 / 10%) i.e. 80% of the profit for the current year will be reinvested to fund 8% growth in earnings next year. For Stock B, the incremental capital reinvestment would be Rs.20 (Rs 8 / 40%) i.e. only 20% of the profit for the current year will need to be reinvested to fund 8% growth in earnings next year. Hence, Stock A will generate Rs.20 free cash flows (FCF) with 8% growth in profits. On the other hand, Stock B will generate Rs. 80 worth of free cash flows with 8% growth in profits i.e. 4x that of Stock A. At 8% earnings CAGR expected for both the stocks, due to the difference in the capital efficiency of the two companies, Stock B will generate 4x the FCF of Stock A each year on an ongoing basis.

Given that Stock B is 4x more capital efficient that Stock A (i.e. it needs 1/4th the capital to generate same growth), all other things equal, the fair value P/E multiple of Stock B should be 4x that of Stock A. Why? Note that the denominator of the P/E multiple for both the companies is the same value of profits in rupees. However, on the basis of those profits, Stock A delivers 1/4th the free cashflows as Stock B delivers, and hence the fair value of Stock B (present value of all future expected cash flows) should also be 4x the fair value of Stock A. Therefore, if the fair value P/E of Stock A is 15x, that of Stock B should be 60x (implying that at its currently prevalent P/E of 50x, Stock B is undervalued). In other words, Stock B trading at 50x P/E is actually ‘cheap’ compared to Stock A trading at 15x P/E.

Alternatively, if Stock B also reinvests same absolute amount of FCF as stock A i.e. Rs 80, it can generate 4x the growth (and generate even higher FCF in future) while Stock A is left with hardly any resources to generate same growth as Stock B (unless it decides to borrow and leverage its balance sheet). Hence, Stock B deserves a significantly higher P/E multiple than Stock A.

In fact, if Stock B can keep generating healthy FCF due to its high capital efficiency and keep reinvesting such FCF in new growth opportunities year after year, the fair value P/E multiple of Stock B will be even higher than 4x that of Stock A. This is because the faster growth in free cashflows will eventually lead to greater quantum of free cashflows generated by Stock B in future years.

Delusion #2: Mean reversion of P/E multiple for companies that keep improving capital efficiency

The idea of capital efficiency doesn’t just apply across different companies but also for a given company over time. If a company becomes more capital efficient via higher asset turnover (reducing incremental capex needed to generate growth) and/or reducing working capital through the use of technology in its supply chain and/or by increasing bargaining power with suppliers and customers, even its own historical P/E or P/B ratios are NOT comparable to the current prevalent price multiples.

In our Nov’21 newsletter we highlighted that it is important for investors to determine the primary driver of free cashflows of any business to ascertain which valuation metric to use for relative comparison purposes – “What if a business significantly reduces its working capital cycle and increases its asset turnover through a variety of initiatives, consistently over the next 20 years? Let’s assume that such a business also sustains high pricing power (and hence profitability on the income statement) and a healthy rate of capital reinvestment. In such a case, the rate of growth in free cashflow will far exceed, both, the rate of growth in its profits, as well as the rate increase in its net assets, due to the reduction in working capital cycles and increase in asset turnover. Investing in such a business requires focus on free cashflows (rather than just growth in net assets or growth in profits).

If the rate of growth in free cashflows of such a business remains higher than the rate of growth in earnings, then comparison of this business with a Type 2 competitor (as described above) on P/E multiple is flawed. In other words, the P/E of such a business will keep rising as long as the free cashflow growth of the business remains above earnings growth

Such a scenario can be exemplified by looking at a company like Page Industries. Market participants have been voicing their concerns around the P/E valuations of Page Industries over the past decade even as the stock has compounded at 30%+ annually (see exhibit below).

An inherent assumption behind such concerns is that as the P/E multiples exceed the past averages ‘mean reversion’ is bound to happen. However, if the company has been improving its capital efficiency (measured by Return on Capital Employed (RoCE)), it would grow its free cash flows much faster than its earnings thus rendering P/E multiples redundant & making it invalid to compare the firm’s current P/E with its historical P/E.

Page has consistently improved its capital efficiency (fixed asset turns as well as working capital turns) via:

  • Sweating of fixed assets: Page has been able to improve its asset turns from ~3.6x to ~5.9x over FY11-22 due to reasons such as: (a) better labour management practices which has ensured employment of a higher proportion of skilled workforce and high quality of its end products; (b) use of automation in manufacturing processes like fabric cutting to improve productivity; and (c) use of technology to monitor labour efficiency (e.g. use of RFID/proximity cards to capture real time data).
  • Improvement in inventory planning: In order to manage large number of SKUs, Page has made significant tech investments around sales force automation to capture granular sales data, data analytics for demand forecasting and supply chain tools like ‘BlueYonder’ for better inventory planning. As a result, Page’s inventory days have improved from average of ~94 days (over FY09-11) to ~84 days (over FY20-22).

As a result of these initiatives, Page’ free cashflows compounded at almost 30% over FY12-22 v/s 20% compounding of earnings over the  same period (see exhibit below). The differential of almost 10% has in turn meant that the numerator in P/E ratio has compounded at a much higher rate than the denominator (as share price compounds in tandem with free cash flow compounding) leading to an increase in the overall value.

Investment Implications

Valuations of businesses with deep moats, prudent capital allocation and a consistent focus on deriving incremental operating efficiencies should NOT be carried out using P/E multiples. Such businesses will always deserve to trade at higher P/E multiples – both compared to the P/E multiples of other lower quality businesses, as well as compared to their own historical P/E multiples.

CCP companies have focused on increasing their free cashflows on an ongoing basis, both through incremental operational efficiencies, as well as by aggressively reinvesting surplus capital to capitalize on growth opportunities. As highlighted in our Jul’22 newsletter, CCPs have consistently grown free cashflows at a rate which is 6-7% higher than the rate of their earnings growth on an annualised basis.

In addition to the drivers of higher P/E multiples discussed in this newsletter (superior capital efficiency, incremental operating efficiencies, higher rate of growth in free cashflows), there are other factors such as greater longevity of growth in future, which elevate the fair value P/E multiples of high-quality businesses. At Marcellus, we use a DCF (Discounted Cash Flow) approach towards valuing companies since the DCF clearly incorporates all such factors which drive the intrinsic value of a business.

Disclaimer:

Copyright © 2026 Marcellus Investment Managers Pvt Ltd, All rights reserved

Note: the above material is neither investment research, nor investment advice. Marcellus does not seek payment for or business from this material/email in any shape or form. Marcellus Investment Managers Private Limited (“Marcellus”) is regulated by the Securities and Exchange Board of India (“SEBI”) as a provider of Portfolio Management Services. Marcellus is also a US Securities & Exchange Commission (“US SEC”) registered Investment Advisor. No content of this publication including the performance related information is verified by SEBI or US SEC. If any recipient or reader of this material is based outside India and USA, please note that Marcellus may not be regulated in such jurisdiction and this material is not a solicitation to use Marcellus’s services. This communication is confidential and privileged and is directed to and for the use of the addressee only. The recipient, if not the addressee, should not use this material if erroneously received, and access and use of this material in any manner by anyone other than the addressee is unauthorized. If you are not the intended recipient, please notify the sender by return email and immediately destroy all copies of this message and any attachments and delete it from your computer system, permanently. No liability whatsoever is assumed by Marcellus as a result of the recipient or any other person relying upon the opinion unless otherwise agreed in writing. The recipient acknowledges that Marcellus may be unable to exercise control or ensure or guarantee the integrity of the text of the material/email message and the text is not warranted as to its completeness and accuracy. The material, names and branding of the investment style do not provide any impression or a claim that these products/strategies achieve the respective objectives. Further, past performance is not indicative of future results. Marcellus and/or its associates, the authors of this material (including their relatives) may have financial interest by way of investments in the companies covered in this material. Marcellus does not receive compensation from the companies for their coverage in this material. Marcellus does not provide any market making service to any company covered in this material. In the past 12 months, Marcellus and its associates have never i) managed or co-managed any public offering of securities; ii) have not offered investment banking or merchant banking or brokerage services; or iii) have received any compensation or other benefits from the company or third party in connection with this coverage. Authors of this material have never served the companies in a capacity of a director, officer or an employee.

This material may contain confidential or proprietary information and user shall take prior written consent from Marcellus before any reproduction in any form.

Regards, Team Marcellus

If you want to read our other published material, please visit https://marcellus.in/pms-investment-blog/


Copyright © 2026 Marcellus Investment Managers Pvt Ltd, All rights reserved


RELATED NEWSLETTERS

  • Aug 12, 2026

    Marcellus Portfolio Updates & Insights – August 2026

    READ MORE
  • Aug 06, 2026

    Global Compounders: Why have we underperformed the S&P500 in 2026?

    READ MORE
  • Jul 27, 2026

    Isaac Newton and the Madness of Men

    READ MORE

RELATED NEWSLETTERS

  • Aug 12, 2026

    Marcellus Portfolio Updates & Insights – August 2026

    READ MORE READ MORE
  • Aug 06, 2026

    Global Compounders: Why have we underperformed the S&P500 in 2026?

    READ MORE READ MORE
  • Jul 27, 2026

    Isaac Newton and the Madness of Men

    READ MORE READ MORE
PREV ISSUE

How Niche B2B Franchises Drive Compounding


Published on Sep 27, 2022
NEXT ISSUE

Tech as an Enabler of Free Cashflow Compounding


Published on Oct 13, 2022

Did`t receive OTP? 00:00 Resend
Did`t receive OTP? 00:00 Resend
Be the First to Know

Marcellus logo

At Marcellus, our Purpose is to make wealth creation simple and accessible by being trustworthy and transparent capital allocators.

  • Twitter-Marcellus Investment
  • LinkedIn-Marcellus Investment

Marcellus Investment Managers Private Limited

Please reach out to us at

Board Line : 0806-9199-400

Sales Desk: 0806-9199-401

e-mail: invest@marcellus.in


Marcellus Investment Managers
102, First Floor, Boston House, Suren Road,
Near 'Western Express Highway' Metro Station,
Andheri East, Mumbai 400093

Please reach out to us at

e-mail: help.gift@marcellus.in


Marcellus Investment Managers
IFSC Branch – Unit no. 431 and 432, Signature Building, Fourth Floor, Block 13B, Zone-1, GIFT SEZ, GIFT City, Gandhinagar – 382 355/382 050

  • Home
  • Our Team
  • Invest with us
  • GIFT City Corporate Disclosures
  • Marketing Disclosure
  • Investing Books
  • FAQs
  • Videos
  • Newsletters
  • Corporate Regulatory Disclosure
  • Company Information
  • Terms & Conditions
  • Privacy Policy
  • Responsible Investing
  • Contact Us

2026 © | All rights reserved.

Privacy Policy | Terms and Conditions

Please read the following carefully and select your residency jurisdiction


If accessing this website by giving false declaration, the person shall be solely liable/responsible for any adverse consequences suffered, legally as well as financially, pursuant to use of any information contained in this website

Beware of fraudulent websites and applications!

Marcellus or its employees will never ask you to join WhatsApp groups or social media accounts created by or on behalf of Marcellus. Marcellus does not have any App facilitating trading in securities, nor does Marcellus issue any advertisement for investment in any specific stocks or for any cash transactions.

If you come across any such activity, please report to the appropriate law enforcement authorities, and inform us on compliance@marcellus.in.

Click here for the list of our official social media handles.

Close