Brinton Johns & Brad Slingerlend’s 2014 paper, ‘Complexity Investing’, discusses how it’sfutile to forecast
extreme event like pandemics, stockmarket crashes and tech disruptions. These events belong to complex
ecosystems with unpredictable outcomes and a tendency towards polarization i.e. a few winners prevail
– those who constantly adapt, keep building on their strengths and thus end up taking most of the spoils.
These ideas are relevant now more than ever given the upheavals we have seen recently – events like
Covid19 and the Ukraine War drive consolidation of profits in favour of market leaders. We highlight that
the Rising Giants with their combination of robustness (a resilient core built around strong moats, focus
on efficiencies, cash generation) and optionalities (sensible capital allocation focused on new growth
drivers) are best placed to benefit from an unpredictable world.

Performance update for the Rising Giants PMS 

This portfolio intends to invest primarily in high quality mid-sized companies (less than Rs 75,000 crores  market-capitalisation, predominantly in the Rs 7,000 crores – 75,000 crores range) with: 1) Well moated  dominant franchises in niche segments; 2) A track record of prudent capital allocation with high  reinvestment in the core business and continuous focus on adjacencies for growth; and 3) Clean accounts  and corporate governance. From a universe of ~450 companies in this segment, a portfolio is constructed  of 15-20 companies which make it past Marcellus’ proprietary forensic accounting & capital allocation filters  as well as our bottom-up stock selection & position sizing frameworks.

The futility of predicting macro events and extreme outcomes

Some things benefit from shocks; they thrive and grow when exposed to volatility, randomness, disorder,  and stressors and love adventure, risk, and uncertainty” – ‘Antifragile: Things That Gain from Disorder’

(2012) by Nassim Nicholas Taleb 

In their seminal 2014 paper titled ‘Complexity Investing’, Brinton Johns & Brad Slingerlend make some hard hitting points on futility of forecasting in an ever evolving world: 

The often-used Bell curves or Normal distribution curves are great for forecasting in stable systems with  narrow outcomes but terrible for making predictions about extreme outcomes in complex adaptive  systems such as the real world and financial markets. This is so because the latter systems keep evolving  with multiple interrelationships. For example, the heights of adult males in the USA fall in a stable &  narrow band of 61-81 inches (~5.3 – 6.6 ft) and hence the probability of a male reaching a height of say  8-9 feet can be reliably forecasted to be almost nil. On the other hand, extreme events such as pandemic  breakouts, stock market crashes, technological disruptions are difficult to predict using such a method as they’re the outcome of an interplay of multiple inputs. 

In a complex environment, only a few winners prevail i.e. those who constantly adapt, keep building on  their strengths and thus end up taking most of the spoils. The Pareto Principle, the Power Law and the 80/20 rule are all famous outcomes of such a scenario wherein 80% of the spoils are attributed to 20%  of participants.  

The most appropriate portfolio strategy given the above two dynamics is to invest in companies that are  ‘path independent’ i.e. companies that have the best chance of succeeding irrespective of the future unpredictable state of the world. This is done via a combination of two properties – resilience and optionality. Resilient companies are those that are less optimised on maximising short-term returns and  more focused on their ability to adapt and evolve to changing conditions, surviving and even capitalising  upon extreme events. These are generally high return on capital, high incremental margin, recurring  revenue, cash generative businesses. Further, this resilient core can be used to fund a series of  ‘Optionality’ investments around the core or adjacent competencies. Optionality refers to a large  potential payoff resulting from a relatively small investment and acts as a continuing growth driver for a  business.  


Brinton Johns & Brad Slingerlend’s thesis is obviously super relevant to the world today. Neither Covid-19  nor the Ukrainian war were built into analysts’ or economists’ forecasts. More generally, as night follows  day, the tomorrow’s world will bring more such ‘unpredictable’ shocks. In fact, the ‘complexity investing’ thought process discussed above is especially relevant to Indian equities and to the Indian corporate world in general as:

Over the past 30 years the Indian economy become more integrated with global capital and trade flows.  As a result, Indian corporates are now far more exposed to exogenous shocks. These shocks can arise  outside India (eg. the GFC, Covid-19) and/or within India (eg. demonetisation, GST, the collapse of  IL&FS/DHFL/etc.). 

The resulting impact on the distribution of stock returns (which are an outcome of operating in a  complex environment) can be seen in the chart below. Amongst the top 500 listed companies in India  (as of August 31, 2022), only 259 companies have a price history lasting 20 years (i.e. from Aug’02- Aug’22). If one had invested an equal amount of Rs 100 in each of these 259 companies and left such  investment untouched, the resulting investment would’ve grown at ~31% CAGR (from Rs. 25,900 to Rs.  59.6 lakhs). However, most of that return can be attributed to only a handful of stocks – only 16 (i.e. 6% of the stocks) companies contribute to 50% of the overall returns. While this ‘polarization’ of outcomes  is the key property of complex environments, it’s nearly impossible to predict in advance. 

The reason for the above skew in returns is also explained by looking at one layer deeper i.e the  fundamentals of the companies. Marcellus blog titled ‘India’s top 20 Leviathans’ Awe-inspiring  Dominance’ published in February 2021 ( inspiring-dominance/) explains how top-20 profit generators in India accounted for bulk of the total  profit generated by the entire Indian corporate sector (on a rolling 3-year average, nearly 90% in FY20). 

Robustness + Optionality = the route to Antifragility 

In the world of business, robust companies are less optimized for ‘growth at any cost’ and more focused on  their longevity. The path to do so lies in being cash flow generative and developing a cushion which can be  called upon in adverse scenarios. 

Robustness helps a company survive and generate stable earnings. However, without growth such stocks might end up having bond like characteristics with high dividend payouts (or, even worse, cash accumulating  on the balance sheet) year after year. Hence, alongside surviving, companies need to find avenues for  growth so as to reward their shareholders optimally. This is where ‘optionality’ comes in. The word derives  its meaning from the financial derivative wherein the buyer hasthe option but not the obligation to exercise  the instrument on the expiry date. In the case of a favourable outcome, the owner of the option generates  a handsome upside. 

In the business world, the young companies or ‘start-ups’ exemplify the use such an optionality as they bet  on fast growth resulting from capturing the potentially huge markets in a number of emerging areas. Early  investors in such companies stand to multiply their investment corpus if it grows into a large, stable,  profitable business. 

While robustness without ‘optionality’ can mar growth prospects, solely depending on optionality can  endanger your very survival if you do not have a reliable source of capital to fund losses in the initial few  years of a young business (as we’ve witnessed over last 6 months or so with external funding drying up for  many such firms). Therefore, a combination of both characteristics – Robustness and Optionality – is what  works the best as Robustness lays the foundation for Optionality to fructify into a core business successfully

The interplay between Robustness and Optionality is captured in the chart below. The core business  provides the necessary stability to the business while new business initiatives help provide new growth  avenues. With time such, new initiatives themselves become a part of overall core and the trend continues. 

How Rising Giants exemplify Robustness and Optionality 

The Rising Giants have a resilient core built around… 

Strong competitive moats 

Companies in the Rising Giants portfolio have built dominant franchises on the back of strong moats  around value creation for their customers which would be very challenging for competitors to  replicate. We explain the drivers of moats for some of the portfolio companies below:  

Astral was the first company (around 2004) to conduct meetings of groups of plumbers to create  awareness of its CPVC pipe range and its advantages over the prevalent industry pipe standard  at the time. Its technical collaboration with Lubrizol and its own insistence on not compromising  on its quality standards allowed it to create a demand base with the plumber and builder  communities. It also went a step further and communicated its offering to end customers  through extensive branding activities creating a pull from end customers which in turn benefited  the firm’s distributors and dealers as well.

GMM Pfaudler supplies chemical process equipment for which quality is a key attribute.  Especially in Glass lined Equipment (GLE) – where the vessels are used to mix compounds for  chemical / API synthesis, a single crack in the enamel can lead to the loss of an entire batch of  pharmaceuticals or chemicals followed by weeks of downtime for the factory. Clients in the  industry (chemical / pharma giants) value quality and GMM is able to provide it. 

From Aavas, a customer is able to avail loans at 12-14% interest rates vs. 20%+ rates prevalent  in unorganised lending alongside a quick Turn Around Time for loan approvals (enabled by digital  initiatives). Banks which lend to Aavas are able to earn an healthy spread (cost of deposit – ~4%  vs. lending at ~7-8%) and can also procure affordable housing loans to meet their Priority Sector  Lending requirements without having to manage the idiosyncrasies of the affordable housing  segment themselves. 

Info Edge’s value stems from its’ recruitment vertical The majority of the job  postings are for junior-level positions at companies in sectors such as IT / ITES, Infra & BFSI. For  these positions recruiters value the available supply of resumes on the platform. The fact that  >50% of Naukri revenues (35%+ of Info Edge revenues) come from ‘Resume Access Database’  (i.e. recruiters paying to view resumes) is a testament to this value proposition. 

Dr Lal’s key offering to the end customer is based on convenience enabled through hub & spoke  collection centres and automation of labs to deliver a faster turnaround of reports. It has also  built doctor trust by maintaining acute focus on accuracy and introduction of advanced tests.  Further, the benefits of higher scale are passed on to the consumer as is evident from the fact  that Dr Lal has not taken any meaningful price hikes in the last 5 years while maintaining  profitability. 

Relentless focus on efficiencies: 

Profit margin improvement has been another key driver of earnings growth for the RG portfolio  companies. Such margin expansion is not driven by an increase in pricing but by: (i) Efficiency  measures, initiated by these companies such as cost reduction initiatives (optimising power & fuel,  logistics costs, value engineering etc); and (ii) Improvement in the product mix 

Another important area of focus for the Rising Giants is reduction in working capital brought upon  by: (i) Superior bargaining power relative to customers and suppliers; and (ii) Technology related  investments in driving efficiencies at the backend like distributor management systems, supply  chain tools, inventory management software, etc. More details on drivers of working capital  improvement for the portfolio companies can be read in our April 2022 Rising Giants newsletter. 

The result: Stable revenue base, high margins and healthy RoCE across cycles 

Thanks to the robustness of the Rising Giants’ businesses allied with consistent improvement in the core  business, over the last two decades, most RG companies have delivered solid fundamentals – both on the  growth and on the ROCE front (see table below).

Our Sep’22 letter discusses how the RG companies have increased their investments in FY22 (more than 2x of FY19-21 average) towards both organic/inorganic additions of new growth drivers- many  of which would serve as an embedded optionality for the company. The table below summarizes  such new focus areas. 

Processes put in place for future success of embedded optionality in business 

Rising Giants have not only built a strong core over the years but have also put systems and processes in

place for the success of their optionality related investments. A key tenet of this is the demarcation or  decentralization of responsibilities with independent, focused business heads put in charge of scaling up  new business initiatives. For example, amongst the RG companies:  

For Suprajit, N S Mohan (non-promoter) as the MD and Group CEO is responsible for all the  operational matters including the subsidiaries. There are COOs for each of the key businesses who  all report to N S Mohan. Mr Rai’s sons Akhilesh and Ashutosh look at new integration of acquisitions,  improvement programs and IT initiatives/Suprajit Technology Centre focussing on new products,  R&D, etc. respectively. Jim Ryan would continue to lead the newly acquired LDC business. 

CIFC has added three new product categories – SME loans, CSEL (consumer & Small Enterprise  Loans) and SBPL (Secured Business and Personal Loans) with separate heads to run each vertical  independently while the group’s senior management looks at overall strategy and capital allocation  decisions 

For Dr. Lal, Bharat Uppilliappan as the CEO of the firm looks at the overall strategy and new  initiatives like Control Tower, expansion in smaller towns, driving home collection etc. Erstwhile COO  – Mr. Shankha Banerjee has been appointed as CEO of newly acquired Suburban Diagnostics with  full ownership of its network expansion (as per our PD checks) 

At GMM, there’s a clear demarcation between the Indian / International business. Aseem Joshi was hired around a year back to run the Indian business, with India CFO Manish Poddar. Thomas Kehl  and Alexander Poempner run Pfaudler International. Promoter family (Ashok & Tarak Patel) are not  involved in daily running of the business with Tarak in charge of only overall strategy 

LTTS operates under five verticals – Transportation, Telecom & Hi-Tech, Industrial Products, Plant  Engineering & Medical Devices. Vertical Heads are responsible for the respective vertical’s growth  initiatives, P&L, etc. 

Conclusion: The Rising Giants companies are in a sweet spot 

The sweetest spot to capture the potential returns from a combination of these two characteristics – resilience and optionality can be found in companies that form the Rising Giants portfolio. The core of the  Rising Giants companies is mature enough such that adverse scenarios (pandemics, wars, political  upheavals, economic downturns, etc) should not lead to a material deterioration in the strength of the  franchise and its growth initiatives. And yet, these firms are still modest enough in size (median market is  Rs 23 K crores)such that incremental new initiatives will impart a significant uplift in the future free cashflow  growth prospects.