Marcellus Investment Managers - One of the Best Portfolio Management Service Companies in India
  • Region
    India USA
  • Our Philosophy
  • Offerings

    Portfolio Management Services (PMS)


    Indian Equities
    Consistent Compounders Rising Giants Little Champs Kings of Capital MeritorQ PMS Curation Portfolio
    Global Equities
    Global Compounders PMS
    Global Equities Fund (Retail)
    Multi Asset
    Multi Asset PMS

    Asset Allocation Services


    Asset Allocation        

    Portfolio Advisory Services


    Indian Equities
    MeritorQ Advisory (Smallcase)        
    Multi Asset
    Aggressive Allocation Balanced Allocation Conservative Allocation
  • Insights

    Newsletters


    Consistent Compounders Kings Of Capital Little Champs Rising Giants Marcellus Erudite MeritorQ PMS Global Compounders

    Insights


    Recents Blogs Newsletters Portfolio Updates 3 Longs and 3 Shorts

    Videos


    Featured Webinars Client Exclusive

    Podcasts


    All MeritorQ Podcasts (English) MeritorQ Podcasts (Hindi)
    Client Exclusive Content

    Others


    Client Exclusive Content Three Longs & Three Shorts Blogs Videos Media Centre
  • Resources
    Support Resources Online Access Guide Marcellus’ Forms UPI Payment
    Disclosure document GIFT City Disclosure PMS Fees Calculator
  • Team
  • PLAN YOUR GOALS
    • Invest Now
      • Portfolio Management Services (PMS)
      • Investment Advisory Services
      • Global Equities Fund (Retail)
  • Subscribe
  • Connect
  • Login
  1. Newsletter
  2. March 2023
Mar 2023 MeritorQ Advisory

MeritorQ Advisory : The Moneyball of Quality Investing

Published on Mar 31, 2023 · 3 Min Read

Just as the Moneyball approach in baseball (as explained by Michael Lewis in his book by the same name) helped a team of seemingly average players consistently win matches, in Marcellus’ MeritorQ, we select good quality and undervalued companies (rather than betting on singular ‘quality’ or ‘value’ investment opportunities) to deliver superior risk-adjusted returns. The clear value addition from each additional screening and selection rule in MeritorQ, as seen in the back-tested performance, is testimony to the robustness of this approach.

‘Moneyball’ and Quality Investing: A Match Made in Heaven

Contrary to the popular belief that successful teams win due to 1 or 2 superstars, the ‘Moneyball’ approach used in 2002 for the first time by Billy Beane, coach of the Oakland Athletics baseball team, showed that a team of players selected using data and statistical analysis can produce exceptional results. Michael Lewis immortalised Moneyball in his book by the same name published in 2003.

In Moneyball, when rival teams see a flaw in a player like a pitcher’s unusual throwing motion or an injury that affects the player’s throwing (but not his hitting)— they would knock down his value. In such situations, Billy Beane would dig into the numbers to find players he liked. Beane would then put them on a wish list and pick them up when the market discounted the player’s value because something was amiss. Similarly in investing, when investors detect a problem at a company, they tend to knock down the price of its stock. What Beane did was the baseball equivalent of what Warren Buffett does: Buy good companies when they’re cheap and out of favour.

Extending this same line of logic to investing, we at Marcellus have, using data and statistical analysis, devised MeritorQ – a quantitative strategy that invests in profitable yet undervalued companies to deliver superior risk-adjusted returns.

Buying high quality assets without paying premium prices is just as much value investing as buying average quality assets at discount prices. Including measures of quality along with measures of value in the same portfolio effectively makes ‘value’ a more effective strategy, as it distinguishes between stocks at low or high valuation multiples for justified reasons (for example profitable, stable businesses with clean accounts) from those at similar multiples without such a reason. Combining quality and price signals, as we have done in in MeritorQ, yields substantial performance improvements over traditional standalone value and quality strategies.

To demonstrate this, we compare MeritorQ with standalone “Value” and “Quality” strategies. “Value” style of investing is proxied with NIFTY 500 Value 50 index and “Quality” with NIFTY 200 Quality 30 Index.

Our approach of combining value and quality also shows more consistent performance in the back-test (see exhibit 3). In fact, in exhibit 4 we can see that MeritorQ as a strategy has outperformed Nifty 500 more consistently than Nifty Value 50 and Nifty Quality 30 indexes and whenever only quality has underperformed, value has done relatively well and vice versa. This should not come as a surprise as returns for value and quality strategies typically tend to be uncorrelated and hence underperform/outperform during different stages of economic cycle.

Exhibit 1 on the cover page of this note shows the portfolio construction process for MeritorQ. We will now explain step-by-step the MeritorQ portfolio construction steps.

Firstly, we see that over the past 15 years, the BSE 500 equal weighted portfolio delivers lower returns than cost of capital over this period with significantly higher risk than its market cap weighted counterpart (see exhibit 1). What this tells us that eliminating low quality stocks from the BSE500 will lead to better returns. Hence, we begin the portfolio construction process with forensic screening.

Forensic screening: As we have highlighted previously in our books and in in our newsletters, companies with governance issues and accounting irregularities in a broad-based index like the BSE 500 can lead to permanent loss of capital. As we had pointed out in our book ‘Diamonds in the Dust: Consistent Compounding for Extraordinary Wealth Creation’ (2021), “A closer analysis of the stocks exiting the BSE 500 over the last five to ten years indicates that most of the exits had little to do with business downturns but were mainly on account of corporate governance/accounting lapses and/or capital misallocation at these firms…On their way out, most of these stocks saw significant erosion in their shareholders’ wealth. On average, the companies which exited the index in 2019 had lost 30% of their December 2009 market capitalization.”

Our proprietary forensic screen filters out such companies to precisely mitigate this risk, leading to an improvement of 30 points (0.33 jumps to 0.63) in risk-adjusted return as seen over the 16 year back-test period.

Screening for low leverage and consistent profitability: The next layer of picking high quality companies is ensuring that they are not only consistently profitable but also are not driving their earnings on the back of borrowed money. This is important given the proclivity of highly leveraged firms to unravel just as quickly as they rose to the top. By adding this screen, a risk-adjusted performance enhancement of 39 points (0.63 jumps to 1.02) is seen in the back-tested results.

Stock Selection: A dilemma that is often faced by investors is whether to invest in ‘high quality’ stocks or in ‘value-for-money’ stocks. Why can’t we have best of both worlds? This is exactly the thought process that was applied when producing this screening step: the intersection of profitability and value is what drives stock selection in this step. Going by just academic definition of identifying “value” stocks often used in traditional quantitative portfolios, would lead us to distressed, unprofitable companies with potentially questionable accounting practices. We prefer free cash flow yield (i.e. P/FCF) as the value metric in-line with our view enunciated in the February 2021 CCP newsletter.  As we have explained in several of our webinars and in our books, FCF is a more reliable indicator of future returns than earnings or book value.

The idea of the whole being greater than sum of its individual parts is the crux of this step and can be quite vividly seen in the risk adjusted performance when both profitability and value factors are applied to the portfolio of stocks (risk-adjusted performance enhancement of 19 points i.e. 1.02 jumps to 1.21) – see exhibit 1.

Position sizing using free cashflow (FCF): This step adds another 2 points (1.21 goes to 1.23) to the overall back-tested risk-adjusted performance of the portfolio.

The Result – A Portfolio with undervalued (using free cashflow yield) Quality Stocks

Using these four steps helps us build a portfolio of approximately 35-50 stocks that is rebalanced at a fixed semi-annual frequency in April and October every year. Regular rebalancing helps in picking up undervalued companies, getting rid of those which have appreciated significantly (so no longer undervalued) and reflecting any change in company fundamentals (as evidenced by return ratios, leverage, and free cash flow generation ability).  The result is a strategy which is financially robust and profitable yet has relatively undervalued stocks with reasonable portfolio churn (around 50% per annum), making MeritorQ a uniquely placed quantitative strategy. Applying this strategy over the past 16 years whilst avoiding look-ahead bias (i.e. we wait for the relevant financial year to end, then wait for another 30 days and then build the portfolio) produces the results shown in the exhibit below.

Given the theme of this newsletter we wanted to close with another relevant investment lesson from Moneyball. Unlike other teams, when Oakland Athletics were playing their match on the field, their general manager Billy Beane would hit the gym. He feared that he’d do something rash if he saw his players or the coach make mistakes during the game. As Billy Beane said in a podcast, “When I watch a game, I get a visceral reaction to something that happens – which is probably not a good idea when you’re the boss, when you can actually pick up the phone and do something. That probably isn’t logical and rational based on some temporary experience you just felt in a game. So a lot of times it’s to remove myself from what is happening and ultimately make better decisions when the game is over and you’ve got the results in front of you.” (source: Business Insider)

In a similar way, we recommend investors to have at least a three-year investment horizon in mind while investing in MeritorQ and avoid focusing on short term portfolio performance or reacting based on market volatility.

To invest in MeritorQ, please go to https://marcellus.wealthdesk.in/wealthbaskets

If you would like to know more about MeritorQ, please write to sales@marcellus.in.

Copyright © 2022 Marcellus Investment Managers Pvt Ltd, All rights reserved.

 

Disclaimer:

If you want to read our other published material, please visit https://marcellus.in/meritorq-advisory/

Copyright © 2023 Marcellus Capital Partners LLP., All rights reserved

Note: The above material is neither investment research, nor investment advice. Marcellus Capital Partners LLP (“Marcellus”) is regulated by the Securities and Exchange Board of India (“SEBI”) as an Investment Adviser. SEBI Registration No., membership of BASL and certification from NISM in no way guarantee performance of the intermediary or provide any assurance of returns to investors. If any recipient or reader of this material is based outside India or US, please note that Marcellus may not be regulated in such jurisdiction and this material is not a solicitation to use Marcellus’s services. This communication is confidential and privileged and is directed to and for the use of the addressee only. The recipient, if not the addressee, should not use this material if erroneously received, and access and use of this material in any manner by anyone other than the addressee is unauthorized. If you are not the intended recipient, please notify the sender by return email and immediately destroy all copies of this message and any attachments and delete it from your computer system, permanently. No liability whatsoever is assumed by Marcellus as a result of the recipient or any other person relying upon the opinion unless otherwise agreed in writing. The recipient acknowledges that Marcellus may be unable to exercise control or ensure or guarantee the integrity of the text of the material/email message and the text is not warranted as to its completeness and accuracy. The material, names and branding of the investment style do not provide any impression or a claim that these products/strategies achieve the respective objectives. Marcellus and/or its associates, employees, the authors of this material (including their relatives) may have financial interest by way of investments in the companies covered in this material.

This material may contain confidential or proprietary information and user shall take prior written consent from Marcellus before any reproduction in any form.
Data/information used in the preparation of this material is dated and may or may not be relevant any time after the issuance of this material. Marcellus takes no responsibility of updating any data/information in this material from time to time. The recipient of this material is solely responsible for any action taken based on this material. The recipient of this material is urged to consult their own legal and tax consultants/advisors before making any investments.

All recipients of this material must before dealing and or transacting in any of the products referred to in this material must make their own investigation, seek appropriate professional advice and carefully read risk related documents or disclosures provided by Marcellus, as applicable. Actual results may differ materially from those suggested in this note due to risk or uncertainties associated with our expectations with respect to, but not limited to, exposure to market risks, general economic and political conditions in India and other countries globally, inflation, etc. There is no assurance or guarantee that the objectives of the investment strategy/approach will be achieved.

This material may include “forward looking statements”. All forward-looking statements involve risk and uncertainty. Any forward-looking statements contained in this document speak only as of the date on which they are made. Further, past performance is not indicative of future results. Marcellus and any of its directors, officers, employees and any other persons associated with this shall not be liable for any loss, damage of any nature, including but not limited to direct, indirect, punitive, special, exemplary, consequential, as also any loss of profit in any way arising from the use of this material in any manner whatsoever and shall not be liable for updating the document.

Investment in securities market is subject to market risks. Read all the related documents carefully before investing.

The securities quoted are for illustration only and are not recommendatory.

Registration granted by SEBI, membership of BASL and certification from National Institute of Securities Markets (NISM) in no way guarantee performance of the intermediary or provide any assurance of returns to investors.

Name of Investment Adviser: Marcellus Capital Partners LLP; CIN: AAN-4864; BASL membership number: BASL1879; Registered office and Correspondence address: 929 – DBS Business Center, Ground Floor, Kanakia Wall Street, Chakala, Andheri Kurla Road, Andheri (East), Mumbai – 400093; Telephone – +91(0) 22 6267 6872; SEBI Registration number – INA000017204; Principal officer: Mr. Krishnan V R, Contact No – +91 22 6931 5383, Email Id: krishnan@marcellus.in  Compliance officer/grievance officer: Ms. Mansi Bhogal, Contact No: +91(0) 22 6931 5383 Email Id: mansi@marcellus.in; Grievance: grievance.ia@marcellus.in

Regards, Team Marcellus

If you want to read our other published material, please visit https://marcellus.in/pms-investment-blog/


Copyright © 2026 Marcellus Investment Managers Pvt Ltd, All rights reserved


RELATED NEWSLETTERS

  • Aug 12, 2026

    Marcellus Portfolio Updates & Insights – August 2026

    READ MORE
  • Aug 06, 2026

    Global Compounders: Why have we underperformed the S&P500 in 2026?

    READ MORE
  • Jul 27, 2026

    Isaac Newton and the Madness of Men

    READ MORE

RELATED NEWSLETTERS

  • Aug 12, 2026

    Marcellus Portfolio Updates & Insights – August 2026

    READ MORE READ MORE
  • Aug 06, 2026

    Global Compounders: Why have we underperformed the S&P500 in 2026?

    READ MORE READ MORE
  • Jul 27, 2026

    Isaac Newton and the Madness of Men

    READ MORE READ MORE
PREV ISSUE

MeritorQ Advisory: A Deeper In-Depth Look At MeritorQ's Forensic Model


Published on Mar 31, 2023
NEXT ISSUE

Optical Illusions in Equity Investing


Published on Apr 07, 2023

Did`t receive OTP? 00:00 Resend
Did`t receive OTP? 00:00 Resend
Be the First to Know

Marcellus logo

At Marcellus, our Purpose is to make wealth creation simple and accessible by being trustworthy and transparent capital allocators.

  • Twitter-Marcellus Investment
  • LinkedIn-Marcellus Investment

Marcellus Investment Managers Private Limited

Please reach out to us at

Board Line : 0806-9199-400

Sales Desk: 0806-9199-401

e-mail: invest@marcellus.in


Marcellus Investment Managers
102, First Floor, Boston House, Suren Road,
Near 'Western Express Highway' Metro Station,
Andheri East, Mumbai 400093

Please reach out to us at

e-mail: help.gift@marcellus.in


Marcellus Investment Managers
IFSC Branch – Unit no. 431 and 432, Signature Building, Fourth Floor, Block 13B, Zone-1, GIFT SEZ, GIFT City, Gandhinagar – 382 355/382 050

  • Home
  • Our Team
  • Invest with us
  • GIFT City Corporate Disclosures
  • Marketing Disclosure
  • Investing Books
  • FAQs
  • Videos
  • Newsletters
  • Corporate Regulatory Disclosure
  • Company Information
  • Terms & Conditions
  • Privacy Policy
  • Responsible Investing
  • Contact Us

2026 © | All rights reserved.

Privacy Policy | Terms and Conditions

Please read the following carefully and select your residency jurisdiction


If accessing this website by giving false declaration, the person shall be solely liable/responsible for any adverse consequences suffered, legally as well as financially, pursuant to use of any information contained in this website

Beware of fraudulent websites and applications!

Marcellus or its employees will never ask you to join WhatsApp groups or social media accounts created by or on behalf of Marcellus. Marcellus does not have any App facilitating trading in securities, nor does Marcellus issue any advertisement for investment in any specific stocks or for any cash transactions.

If you come across any such activity, please report to the appropriate law enforcement authorities, and inform us on compliance@marcellus.in.

Click here for the list of our official social media handles.

Close