Marcellus Investment Managers - One of the Best Portfolio Management Service Companies in India
  • Region
    India USA
  • Our Philosophy
  • Offerings

    Portfolio Management Services (PMS)


    Indian Equities
    Consistent Compounders Rising Giants Little Champs Kings of Capital MeritorQ PMS Curation Portfolio
    Global Equities
    Global Compounders PMS
    Global Equities Fund (Retail)
    Multi Asset
    Multi Asset PMS

    Asset Allocation Services


    Asset Allocation        

    Portfolio Advisory Services


    Indian Equities
    MeritorQ Advisory (Smallcase)        
    Multi Asset
    Aggressive Allocation Balanced Allocation Conservative Allocation
  • Insights

    Newsletters


    Consistent Compounders Kings Of Capital Little Champs Rising Giants Marcellus Erudite MeritorQ PMS Global Compounders

    Insights


    Recents Blogs Newsletters Portfolio Updates 3 Longs and 3 Shorts

    Videos


    Featured Webinars Client Exclusive

    Podcasts


    All MeritorQ Podcasts (English) MeritorQ Podcasts (Hindi)
    Client Exclusive Content

    Others


    Client Exclusive Content Three Longs & Three Shorts Blogs Videos Media Centre
  • Resources
    Support Resources Online Access Guide Marcellus’ Forms UPI Payment
    Disclosure document GIFT City Disclosure PMS Fees Calculator
  • Team
  • PLAN YOUR GOALS
    • Invest Now
      • Portfolio Management Services (PMS)
      • Investment Advisory Services
      • Global Equities Fund (Retail)
  • Subscribe
  • Connect
  • Login
  1. Newsletter
  2. November 2022
Nov 2022 Little Champs

Powering Through the Slowdown

Published on Nov 29, 2022 · 3 Min Read

In 2QFY23, Little Champs Portfolio (LCP) witnessed median revenue growth of 24% and PBT growth of 14%.  However, some portfolio companies did face headwinds around revenues (Covid-19 related revenues  tapering off, impact from price hikes) and margins (raw material and energy costs up). However, these  headwinds have been abating in recent months which should aid demand and margin recovery going  forward. We focus in this note on the LCP stocks which have witnessed significant drawdowns (>15%) in the  last 12 months: Suprajit (improving situation in the Light Duty Cable division whilst the core business  continues to grow faster than the automotive industry), V-Mart (price cuts from falling raw material prices  to aid demand recovery while Unlimited and Lime Road acquisitions plug key portfolio gaps), Tarsons  (continues to grow faster than peers whilst investing in expanding its product portfolio), Amrutanjan (strong  sales in sanitary napkins and ORS while gaining market share in the core pain balm segment), and Aavas  (asset-liability matching gives confidence regarding spreads in a rising interest rate environment).

Performance update for the Little Champs Portfolio 

At Marcellus, the key objective of our Little Champs PMS is to own a portfolio of about 15-20 sector leading  franchises with a track record of prudent capital allocation, clean accounts & corporate governance and at the  same time healthy growth potential. While we intend to fill our portfolio with companies having the above  attributes, we want to stay away from names where we are not convinced about the cleanliness of accounts  or the integrity of the promoters (even though the business potential may sound promising) as the fruits of  company’s performance may not get shared with minority shareholders. We intend to keep the portfolio churn  low (not more than 25-30% per annum) to reap the benefits of compounding as well as minimize trading costs.  The Little Champs Portfolio went live on August 29, 2019. The performance so far is shown in the below table.

2QFY23 results: decent show by most LCP companies 

As shown in the exhibit below, most LCP companies performed relatively well in 2QFY23 with portfolio level  median revenue growth being 24% and PBT growth coming in at 14%. Some portfolio companies faced the  following headwinds: 

▪ Factors impacting revenue growth: (i) Some portfolio companies had benefited from a Covid-19 related  revenue boost in FY21 which continued through into 1HFY22. However, as Covid-19 cases came down  drastically over the last nine months, such revenues have tapered off and impacted the YoY growth  comparison in 2QFY23, especially for the likes of Tarsons, Vijaya Diagnostics, Amrutanjan Healthcare and  Alkyl Amines; and (ii) More specifically, in Q2 FY23 demand growth was adversely impacted for V-Mart

due  to price hikes. 

▪ In the addition to the impact on revenue growth, elevated raw material prices impacted the gross margins  of some LCP companies. Additionally, high power & fuel costs also impacted the operating margins of Alkyl  Amines, Suprajit Engineering, Garware Tech, Tarsons. 

However, most of the Q2 FY23 headwinds mentioned above are abating due to: 

▪ Reduction in most raw material input costs in recent months ranging from chemicals to metals to agro commodities. This may not only help boost the profit margins of the LCP companies but also aid volume  recovery as some of the raw material benefits have been passed on to the customers in the form of  reduction in product prices. 

▪ Covid-19 related revenues tapering off significantly from 3QFY22 will make YoY base far more benign from  3QFY23 onwards. 

Consequently, we remain sanguine about the earnings prospects of the portfolio companies for the coming  quarters and years.  

Addressing near term questions for a few LCP stocks 

As shown in Exhibit 1, the LCP portfolio’s value has declined by 2% in the year ending October 31, 2022. The  stock-wise absolute returns for the portfolio companies for three, six months and twelve months ending  November 25, 2022 are presented in the exhibit below:

From a 12 months’ perspective, portfolio companies which have seen the sharpest drawdown (>15%) in share  prices are Aavas, V-Mart, Suprajit, Vijaya Diagnostics, Amrutanjan and Tarsons. Of these, we added Vijaya  Diagnostics to the portfolio in the month of August 2022. Since then, as can be seen above, the stock has  delivered positive returns. In the remainder of this note, we try to address the concerns in the Indian  stockmarket around the remaining five portfolio stocks.  

▪ Stock #1: Suprajit Engineering  

Suprajit reported 45% YoY growth in consolidated revenues (helped by consolidation of the acquired Light  Duty Cable (LDC) business from 1QFY23). However, the firm’s EBITDA margin declined sharply from 16.2%  in 2QFY22 to 11.0% in 2QFY23. As a result, net earnings declined by 15% YoY. 

Our take: Suprajit’s 2QFY23 results were negatively impacted due to the following factors:  – Challenges surrounding the LDC auto cable business acquired by Suprajit from Kongsberg in April 2022.  Some of the issues faced particularly by its Hungarian plant are high energy costs, significant depreciation  in the Hungarian Forint which impacts Suprajit due to the imports of raw material into Hungary and the lag  in passing this cost inflation on to customers. 

– Similarly, the Phoenix Lamps divisions (which makes halogen lamps for the Indian and European aftermarket) saw margins are impacted due to significant increase in some of its raw material costs.  

Thankfully, both of these business headwinds for Suprajit seems to be abating with LDC’s EBITDA loss coming  off sharply between 1QFY23 and 2QFY23. Furthermore, the prices of key raw materials for Phoenix Lamps  have also come off in recent months which should help boost profit margins going forward. 

On the other hand, a few positives from Suprajit’s 2Q performance are:  

– Legacy core automotive cable business (which includes domestic OEM and aftermarket auto cables and  exports from India) continue to perform well (double digit revenue growth with healthy EBITDA margin)  despite a soft underlying automotive industry in India and Europe (a key export destination) thanks to  market share gains in the aftermarket and in the export business. 

– The non-auto cable division continues to show healthy performance (25% YOY revenue growth) on the  back of order wins from new customers, new categories and multi-location facilities.

New products from Suprajit’s Tech Centre (STC). Some products which are already in the  development/commercialisation phase include digital instrument clusters & braking products. Suprajit has  recently commissioned its first plant for digital instrument clusters. These new products could be a  potentially big revenue contributor over the next 10 years. 

More details on our investment thesis on Suprajit can be read in our Dec’20 note on Suprajit. See https://marcellus.in/newsletter/little-champs/spotlighting-suprajit-engineering/. 

▪ Stock #2: V-Mart Retail 

V-Mart reported healthy headline numbers in 2QFY23 with growth of 50% YoY growth in revenue and  160% in EBITDA. However, the sharp YoY increase in revenues/EBITDA can be attributed to the  acquisition of Unlimited brand of stores (accounted for in V-Mart’s financials from 2QFY22).  Furthermore, due to seasonality (2Q being one of the weaker quarters) and high fixed costs (including  depreciation) in the business, V-Mart reported a PBT level loss of Rs16 crores (adjusted for Ind AS 116  the profit would be Rs 11cr for Q2FY23). 

Beyond the headline numbers, a key disappointment for us in V-Mart has been slower than expected  recovery in the sales per square feet (or same store sales growth) for V-Mart stores (excluding the Unlimited brand of stores). For instance, the 2QFY23 sales per square feet for V-Mart stores was still down  about 8% compared to pre-Covid 2QFY20 numbers.

Our take: One of the key reasons for this sluggishness in revenue is the significant increase pushed through  by V-Mart in the clothes it sells to account for the increase in the raw material (particularly cotton) prices.  V-Mart’s average selling price rose from Rs302 per piece in 2QFY22 to Rs376 in 2QFY23 i.e. an increase of  nearly 24%. Besides the increase in the price of clothes, V-Mart’s typical consumer belongs to the bottom  of the pyramid and is feeling the pinch of generalised price inflation. However, in recent months, as cotton  prices have come off sharply, V-Mart has passed on the benefits by cutting prices by more than 25%. This  we believe should help drive a recovery in V-Mart’s same store sales. 

In addition, there are positives emerging for V-Mart: 

– Unlimited stores (accounted for 21% of revenues in 2QFY23) witnessed 15-16% growth over last year  and has reached above pre-covid levels. This implies the business has witnessed improvement since  being taken over by V-Mart for a consideration of Rs 150 crores (initial outlay) on 22-Jul-21. 

– V-Mart continues opening stores at a healthy rate with 31 net store additions (V-Mart only) in the last  12 months. Total store count (excluding Unlimited) now stands at 326.  

– The Company recently acquired Lime Road, an online market platform for value fashion, for a total  consideration of Rs67 crores (gross of assumed liabilities the net cash consideration is Rs53 crores). This  is expected to augment’s V-Mart online capabilities, an area where V-Mart has been lacking. 

More details on our investment thesis on V-Mart can be found in our Oct’20 note. See:  https://marcellus.in/newsletter/little-champs/spotlighting-v-mart-retail/ 

▪ Stock #3: Tarsons Products 

In H1FY23, Tarsons’ domestic revenue was down by 10% YoY while exports increased by 13% YoY. As a  result, overall revenue was down by 4% YoY. Similarly, Gross profit and EBITDA are down by 7% YoY and  15% YoY, respectively. In H1FY22, Tarsons’ revenues had benefited from a spike in Covid testing (due to  the second Covid wave in India). Out of the total revenue of Rs145 crores in H1FY22, approximately Rs.35- 40 crores is from selling Covid related products. In contrast, in H1FY23, Covid related revenue was  negligible.

Our take: 

– Whilst Covid revenues are non-recurring in nature, in the more enduring non-covid segment, Tarsons’  revenue increased by a healthy rate of ~25-30% suggesting strong market share gains. Furthermore, our  on-ground channel checks with distributors, customers, sales officers suggest that Tarsons’ competitors  are witnessing a steeper decline in revenue. 

– On the margins front, EBITDA margins are down by 618bps mainly because of the increase in raw  material prices, high freight rates and increase in packaging cost. Additionally, employee cost is up by  12% YoY in H1FY23 because Tarsons is strengthening its senior management team and has recruited  people in sales department, production department, etc. To pass on these costs, company has already  taken price hikes of 7% in its domestic business, the full benefit of which will be realised in the following  quarter. 

– Post launching its PCR (polymerase chain reaction) range of products, company has received good  response from customers. Currently, many of its customers are testing the products with dispatches  having started to a few of them. 

– With its new Panchla facility slated to come online by Q2FY24, the company will be entering the Cell  Culture product segment. Response in the PCR segment and Tarsons’ success in the Liquid Handling  segment gives us confidence of the success in the Cell Culture segment. 

– Additionally, the company’s fulfilment and sterilisation centre will also be coming online by Q2FY24.  Having a centralised warehouse centre should help the company reduce its inventory. Similarly having  an in-house sterilisation centre will help to reduce costs. 

More details on our investment thesis on Tarsons Products can be found in April’22 note. See  https://marcellus.in/newsletter/little-champs/spotlighting-tarsons-products/ 

▪ Stock #4: Amrutanjan Healthcare 

Amrutanjan’s 2QFY23 performance witnessed a stark improvement on a QoQ basis. However, on YoY basis,  revenue and earnings are lower with Revenues flat YoY but EBITDA down by 31%. 

Our take: 

– Balm Segment: During Covid, Balm sales had shot up because of higher usage (Eg. people used balm while  taking steam). With Covid gone, balm sales have declined by 3% YoY in Q2FY23. However, a silver lining has emerged – Amrutanjan’s H1FY23 balm revenues declined by only 9% YoY whereas Zandu’s sales  declined by 21% YoY. 

– Comfy Segment: Amrutanjan continues to perform well in the Sanitary Napkin segment with revenue  growth of 12% in Q2FY23 and 25% in H1FY23. Amrutanjan has introduced new products like XL Value Packs, Tampons, Period Cups and Period Pain Roll-On (PPRO) to further drive the growth for this business.

ORSSegment: Similar to the Balm segment, ORS (Oral Rehydration Solutions) sales were higher during  Covid as it was consumed as an immunity booster. Nonetheless, performance has improved in Q2F23  where sales of this segment are again on an uptrend and up by 10% YoY in Q2FY23. 

– On the profitability front, Gross margins have declined by 361bps in Q2FY23. This is mainly because of  increase in the prices of certain raw materials, increase in packing material prices and change in product  mix (Comfy sales have grown whereas Balm sales have declined; Comfy has lower gross margins). The  Company has taken price hikes across product segments to cover the rise. 

– EBITDA margins have declined by 640bps YoY in Q2FY23 which is mainly due to decline in gross margins  and increase in travel related costs which were suppressed last year due to on-going lockdowns. The  Company has begun to control these costs by employing various reengineering process and by also  reducing sales head count where need be. 

More details on our investment thesis on Amrutanjan Healthcare can be found in April’21 note. See  https://marcellus.in/newsletter/little-champs/spotlighting-amrutanjan-healthcare/

▪ Stock #5: Aavas Financiers 

Aavas witnessed Total Net Income growth of 21.1% YoY in 2QFY23 led by YoY AUM growth (September  2022-end AUM up by 23.6% vs September 2021-end) and healthy spread of 5.86% for the quarter (higher  by 13bps YoY). However operating expenses continued to remain elevated rising 33% YoY resulting in  somewhat muted growth of 16% in net earnings. 

The key reason for higher operating expenses has been continuous investments in the franchise – largely  stemming from investments in talent, technology and continuous branch additions. With customer service,  TAT (turn-around time) and increase in demand, the Company continues to invest in technology, to setup  better controls and scale systems.  

We appreciate Aavas’ decision to invest more in the franchise (this is an opportune time since they are  currently earning extraordinarily high spreads) and thereby build distinct capabilities ahead of the time  which will support company in scaling up the business. We expect costs to remain elevated for the next 15- 18 months as many projects reach completion. Following this time period, we expect to see the  investments bearing fruit thus driving earnings acceleration. 

Another concern around Aavas Financiers appears to be narrowing of spreads for NBFCs in a rising interest rate environment. For Aavas, the fixed rate loan book is backed by fixed rate liabilities and its

shareholders’  equity, whereas the lender’s floating rate assets are backed by floating rate liabilities. In the event of  floating rate liabilities getting repriced (due to rising interest rates), the floating nature of the loan book  (~57% of the assets) means that they too can be repriced accordingly. This would allow spreads to revert  to the mean, albeit with a slight lag. In fact, the management has shown evidence of being agile and has  already raised its prime lending rate by an aggregate of 125 bps since the time RBI started raising repo  rates. 

Moreover, over the last eight years, Aavas’ spreads have consistently remained upwards of 5% as the matched  loan book and liability composition (fixed vs. floating) allows for resilience across the rate cycles. While there  may be quarter-to-quarter volatility in spreads, over longer time horizons, we expect Aavas’ spreads to remain  over 5%+. 

In summary, we continue to have high visibility on the Little Champs’ ability to compound your wealth at a  healthy clip in the ongoing economic recovery. 

Disclaimer:

Copyright © 2026 Marcellus Investment Managers Pvt Ltd, All rights reserved

Note: the above material is neither investment research, nor investment advice. Marcellus does not seek payment for or business from this material/email in any shape or form. Marcellus Investment Managers Private Limited (“Marcellus”) is regulated by the Securities and Exchange Board of India (“SEBI”) as a provider of Portfolio Management Services. Marcellus is also a US Securities & Exchange Commission (“US SEC”) registered Investment Advisor. No content of this publication including the performance related information is verified by SEBI or US SEC. If any recipient or reader of this material is based outside India and USA, please note that Marcellus may not be regulated in such jurisdiction and this material is not a solicitation to use Marcellus’s services. This communication is confidential and privileged and is directed to and for the use of the addressee only. The recipient, if not the addressee, should not use this material if erroneously received, and access and use of this material in any manner by anyone other than the addressee is unauthorized. If you are not the intended recipient, please notify the sender by return email and immediately destroy all copies of this message and any attachments and delete it from your computer system, permanently. No liability whatsoever is assumed by Marcellus as a result of the recipient or any other person relying upon the opinion unless otherwise agreed in writing. The recipient acknowledges that Marcellus may be unable to exercise control or ensure or guarantee the integrity of the text of the material/email message and the text is not warranted as to its completeness and accuracy. The material, names and branding of the investment style do not provide any impression or a claim that these products/strategies achieve the respective objectives. Further, past performance is not indicative of future results. Marcellus and/or its associates, the authors of this material (including their relatives) may have financial interest by way of investments in the companies covered in this material. Marcellus does not receive compensation from the companies for their coverage in this material. Marcellus does not provide any market making service to any company covered in this material. In the past 12 months, Marcellus and its associates have never i) managed or co-managed any public offering of securities; ii) have not offered investment banking or merchant banking or brokerage services; or iii) have received any compensation or other benefits from the company or third party in connection with this coverage. Authors of this material have never served the companies in a capacity of a director, officer or an employee.

This material may contain confidential or proprietary information and user shall take prior written consent from Marcellus before any reproduction in any form.

Regards, Team Marcellus

If you want to read our other published material, please visit https://marcellus.in/pms-investment-blog/


Copyright © 2026 Marcellus Investment Managers Pvt Ltd, All rights reserved


RELATED NEWSLETTERS

  • Aug 12, 2026

    Marcellus Portfolio Updates & Insights – August 2026

    READ MORE
  • Aug 06, 2026

    Global Compounders: Why have we underperformed the S&P500 in 2026?

    READ MORE
  • Jul 27, 2026

    Isaac Newton and the Madness of Men

    READ MORE

RELATED NEWSLETTERS

  • Aug 12, 2026

    Marcellus Portfolio Updates & Insights – August 2026

    READ MORE READ MORE
  • Aug 06, 2026

    Global Compounders: Why have we underperformed the S&P500 in 2026?

    READ MORE READ MORE
  • Jul 27, 2026

    Isaac Newton and the Madness of Men

    READ MORE READ MORE
PREV ISSUE

Separating the Men from the Boys


Published on Nov 22, 2022
NEXT ISSUE

Four years of CCP: 98.2% total returns, 18.6% CAGR


Published on Dec 02, 2022

Did`t receive OTP? 00:00 Resend
Did`t receive OTP? 00:00 Resend
Be the First to Know

Marcellus logo

At Marcellus, our Purpose is to make wealth creation simple and accessible by being trustworthy and transparent capital allocators.

  • Twitter-Marcellus Investment
  • LinkedIn-Marcellus Investment

Marcellus Investment Managers Private Limited

Please reach out to us at

Board Line : 0806-9199-400

Sales Desk: 0806-9199-401

e-mail: invest@marcellus.in


Marcellus Investment Managers
102, First Floor, Boston House, Suren Road,
Near 'Western Express Highway' Metro Station,
Andheri East, Mumbai 400093

Please reach out to us at

e-mail: help.gift@marcellus.in


Marcellus Investment Managers
IFSC Branch – Unit no. 431 and 432, Signature Building, Fourth Floor, Block 13B, Zone-1, GIFT SEZ, GIFT City, Gandhinagar – 382 355/382 050

  • Home
  • Our Team
  • Invest with us
  • GIFT City Corporate Disclosures
  • Marketing Disclosure
  • Investing Books
  • FAQs
  • Videos
  • Newsletters
  • Corporate Regulatory Disclosure
  • Company Information
  • Terms & Conditions
  • Privacy Policy
  • Responsible Investing
  • Contact Us

2026 © | All rights reserved.

Privacy Policy | Terms and Conditions

Please read the following carefully and select your residency jurisdiction


If accessing this website by giving false declaration, the person shall be solely liable/responsible for any adverse consequences suffered, legally as well as financially, pursuant to use of any information contained in this website

Beware of fraudulent websites and applications!

Marcellus or its employees will never ask you to join WhatsApp groups or social media accounts created by or on behalf of Marcellus. Marcellus does not have any App facilitating trading in securities, nor does Marcellus issue any advertisement for investment in any specific stocks or for any cash transactions.

If you come across any such activity, please report to the appropriate law enforcement authorities, and inform us on compliance@marcellus.in.

Click here for the list of our official social media handles.

Close