Over the past year, we have been researching the ascendancy of Indian women in terms of educational attainment and professional success. This research in turn has led us to ramp-up investments in companies whose offerings are primarily purchased by women. In this context, we enjoyed reading this piece from Anup Roy which says:

“Women in India are far more likely to seek formal employment if their mother-in-law has a job, a study has found. In urban households where the mother-in-law is employed, daughters-in-law are 70% more likely to be employed, and 50% more likely in rural areas, according to the State of Working India 2023 report by Azim Premji University released this week.

Mothers-in-law are often feared or revered by younger Indian women, who traditionally move into the groom’s family after marriage. Gender norms, amplified by strong intergenerational effect, play a crucial role in the lives of Indian women that could make up half of the labor pool. The report also found that the pandemic has pushed more women into self-employment. Before Covid, 50% of women were self-employed. That has risen 60%…”

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Note: the above material is neither investment research, nor financial advice. Marcellus does not seek payment for or business from this publication in any shape or form. Marcellus Investment Managers is regulated by the Securities and Exchange Board of India as a provider of Portfolio Management Services. Marcellus Investment Managers is also regulated in the United States as an Investment Advisor.

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