At Marcellus, we are fans of Mailchimp. In fact you are reading this email thanks to the cost-effective and user friendly platform that Mailchimp makes available for SMEs like Marcellus. This story is about how two self-taught techies in Atlanta used their own savings and 18 years of hard work to build a business with US$600m of revenues, strong profitability and a valuation of US$4.2 billion. Leaving aside the zero use of VC funding, what makes Mailchimp even more unusual is its focus on one thing and one thing alone for 18 years – email driven marketing solutions for businesses. Even as social media fever rages, the Mailchimp founders – Ben Chestnut and Dan Kurzius – are happy to focus on a low-tech, unsexy medium of communication.

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Note: the above material is neither investment research, nor financial advice. Marcellus does not seek payment for or business from this publication in any shape or form. Marcellus Investment Managers is regulated by the Securities and Exchange Board of India as a provider of Portfolio Management Services. Marcellus Investment Managers is also regulated in the United States as an Investment Advisor.

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