It seems that Indian movies are not the only Indian offering that is being lapped up in Pakistan. For the great and the good in that country, Indian fashion designers’ clothes are also items to be coveted and flaunted on major occasions: “Tarun Tahiliani, Anamika Khanna, Abhinav Mishra, and Gaurav Gupta are selling big in Pakistan via Dubai… In September 2021, a Pakistani bride, Ayesha Saif Khan, wore a pastel-hued, floral Sabyasachi lehenga choli for her nikah in London, bucking the traditional kurta with a gharara/sharara. It broke the internet.
Ayesha had married Junaid Safdar, the grandson of former Pakistani Prime Minister Nawaz Sharif. The fact that she wore an Indian designer to her wedding led to obvious criticism online — both from the general public and politicians…
Pakistani brides are increasingly choosing Indian designers for their big day — even as the political relationship between India and Pakistan is strained and uncertain…
It is evident that Pakistanis love Sabyasachi. But a cursory trawling through the social media pages of Pakistan’s most popular wedding photography and influencers’ accounts reveals a bigger phenomenon. Brides and fashionistas across the border are now opting for Indian designers and bridal couture like never before — Tarun Tahiliani, Anamika Khanna, Rimple and Harpreet, Abhinav Mishra, and Gaurav Gupta are all becoming hugely popular.
“When I saw a Sabyasachi lehenga, I saw the beauty of the cut that a lehenga should actually have. The work isn’t in your face; not loud or trying too hard. Sabyasachi just knows how to catch your eye,” says Lahore-based Dr Khadija Shafiq, 23, who got married last December in a pink lehenga by the designer.”
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