Blade, a helicopter rides app, is expanding into India, its first non-US market. Blade has done some number crunching which shows what those of us stuck in traffic jams in Mumbai have known all our lives:

“Constrained by its peninsular geography, Mumbai is India’s most congested city, with about 1500 registered vehicles per kilometre of road. Blade said the traffic problem made it the logical first foreign market for the company.

To gauge potential demand for the route, “we tend to look at the ratio of the helicopter flight time to the average drive time,” said Will Heyburn Blade’s head of corporate development. “We’ve just never seen metrics like we’ve seen in India. You’re talking about 40-minute helicopter rides that are replacing four-to-eight hour drives.”…One of the company’s first two routes will be the 190km between Mumbai and Shirdi, a pilgrimage site. The second will allow business travellers to….[travel] between Mumbai and industrial hub of Pune, 120km south-east.” [Brackets are ours.]


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