India’s wealthy aspire to retire early, start businesses, and fund children’s futures, but lack the roadmap to get there.
Marcellus, in collaboration with Dun & Bradstreet, conducted the ‘India Wealth Survey 2025’—an in-depth study capturing the evolving financial behaviours, asset preferences, aspirations, and preparedness of affluent and high-net-worth individuals (HNIs) across India.
The survey was conducted during February–March 2025 and included responses from 465 participants across metro, Tier 1, and Tier 2 cities. Respondents represented a diverse profile across age groups, income levels, and wealth brackets.
Key Findings from the Survey:
- Despite a record-breaking bull run from 2020 to 2024, 40% of respondents expressed dissatisfaction with their investment returns.
- Financial discipline remains a concern: 43% save less than 20% of their net household income, and half currently carry an open loan.
- Respondents reported multiple financial aspirations, including children’s education and marriage, early retirement, home ownership, and starting their own business.
- Real estate dominates asset allocation—over 50% allocate more than 20% to property, followed by equities. Notably, 14% do not maintain an emergency fund.
- 51% of respondents seek guidance on portfolio diversification.
- 82% believe professional financial planning can improve their ability to achieve financial goals.
- There is strong demand for help with goal-based financial planning, personalized asset allocation aligned to individual risk profiles, and conflict-free, transparent investment advice.
Click here and here to download the Survey Insights.
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Team Marcellus
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